Difference between revisions of "Journal:The development of data science: Implications for education, employment, research, and the data revolution for sustainable development"

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It cannot be accepted that correlation supersedes causation, i.e., that analytics can be automated fully, and thereby obfuscate, or make redundant, data science as well as health and well-being analytics. Englmeier and Murtagh<ref name="EnglmeierEdit17">{{cite journal |title=Editorial: What Can We Expect from Data Scientists? |journal=Journal of Theoretical and Applied Electronic Commerce Research |author=Englmeier, K.; Murtagh, F. |volume=12 |issue=1 |pages=1–5 |year=2017 |doi=10.4067/S0718-18762017000100001}}</ref> reflect similarly on the above, stating their case for comprehensive information governance, encompassing fully the contextualization of all the analytics that are being carried out. Murtagh and Farid<ref name="MurtaghContext17">{{cite journal |title=Contextualizing Geometric Data Analysis and Related Data Analytics: A Virtual Microscope for Big Data Analytics |journal=Journal of Interdisciplinary Methodologies and Issues in Sciences |author=Murtagh, F.; Farid, M. |volume=3 |issue=Digital Contextualization |pages=1–19 |year=2017 |doi=10.18713/JIMIS-010917-3-1}}</ref> discuss quite a good deal of the contextualization of analytics of health and well-being data. In the discussion accompanying the seminal work by Allin and Hand<ref name="AllinNew16">{{cite journal |title=New statistics for old?—Measuring the wellbeing of the UK |journal=Statistics in Society Series A |author=Allin, P.; Hand, D.J. |volume=180 |issue=1 |pages=3–43 |year=2016 |doi=10.1111/rssa.12188}}</ref> in statistical perspectives on health and well-being, the authors responded to our comments: “We agree with Murtagh that ‘big data’ may offer insights, provided that there are appropriate analytics.”
It cannot be accepted that correlation supersedes causation, i.e., that analytics can be automated fully, and thereby obfuscate, or make redundant, data science as well as health and well-being analytics. Englmeier and Murtagh<ref name="EnglmeierEdit17">{{cite journal |title=Editorial: What Can We Expect from Data Scientists? |journal=Journal of Theoretical and Applied Electronic Commerce Research |author=Englmeier, K.; Murtagh, F. |volume=12 |issue=1 |pages=1–5 |year=2017 |doi=10.4067/S0718-18762017000100001}}</ref> reflect similarly on the above, stating their case for comprehensive information governance, encompassing fully the contextualization of all the analytics that are being carried out. Murtagh and Farid<ref name="MurtaghContext17">{{cite journal |title=Contextualizing Geometric Data Analysis and Related Data Analytics: A Virtual Microscope for Big Data Analytics |journal=Journal of Interdisciplinary Methodologies and Issues in Sciences |author=Murtagh, F.; Farid, M. |volume=3 |issue=Digital Contextualization |pages=1–19 |year=2017 |doi=10.18713/JIMIS-010917-3-1}}</ref> discuss quite a good deal of the contextualization of analytics of health and well-being data. In the discussion accompanying the seminal work by Allin and Hand<ref name="AllinNew16">{{cite journal |title=New statistics for old?—Measuring the wellbeing of the UK |journal=Statistics in Society Series A |author=Allin, P.; Hand, D.J. |volume=180 |issue=1 |pages=3–43 |year=2016 |doi=10.1111/rssa.12188}}</ref> in statistical perspectives on health and well-being, the authors responded to our comments: “We agree with Murtagh that ‘big data’ may offer insights, provided that there are appropriate analytics.”
It is quite relevant to note here that data science has inherent and integral involvement in the sourcing and in the origins of data, i.e., selection and measurement. Wessel<ref name="WesselYou16">{{cite web |url=https://hbr.org/2016/11/you-dont-need-big-data-you-need-the-right-data |title=You Don't Need Big Data - You Need the Right Data |author=Wessel, M. |work=Harvard Business Review |date=03 November 2016 |accessdate=18 June 2018}}</ref> makes this point clear while discussing software applications. This implies full integration of the analytics with what data is selected and sourced, and that may well imply what and how measurement is carried out.
The takeaway here may be the priority to be accorded to induction-based, i.e., inductive, reasoning (cf., Murtagh<ref name="MurtaghData17" />). This could be a minor argument for the importance of approaches that follow from data mining, unsupervised classification, latent semantic analysis, and various other themes. Clearly, however, all of one’s studying and teaching, as well as one’s work for companies, government agencies, and health and other authorities should and really must be properly focused on the aims and objectives. The latter, of course, may need, partially in any case, to be determined by the expert data scientist.
==5. Short review of contemporary data science in education and in employment==
It is quite clear to all involved with many businesses and educational institutions that data science is becoming one of the most important employment prospects. A comparison of employment salaries in the U.S. has data science as having the highest median salary in 2017.<ref name="CCJobs17">{{cite web |url=https://www.careercast.com/jobs-rated/2017-jobs-rated-report |title=Jobs Rated Report 2017: Ranking 200 Jobs |work=CareerCast.com |date=2017 |accessdate=18 June 2018}}</ref> It follows that data science and big data will certainly be studied in university courses, and these will of course be related to the prospects and potential for the students.
In this section, two themes relate to the contemporary context: higher education in data science and company employment advertisements. We turn to accessible and available data to discuss these themes. Of course, an expert data scientist is very likely to be involved in many discussions and debates with current and potential students, company executives, and  many others. It can even be seen that most disciplines have to be integrated into data science, requiring pedagogical innovation in education.<ref name="DanielReimaging18">{{cite journal |title=Reimaging Research Methodology as Data Science |journal=Big Data and Cognitive Computing |author=Daniel, B.K. |volume=2 |issue=1 |page=4 |year=2018 |doi=10.3390/bdcc2010004}}</ref>
===5.1. Teaching and learning for data science===
Briefly considered here are current higher education post-graduate programs (usually termed MSc courses) in data science. This is also possibly relevant for undergraduate programs, and certainly relevant for undergraduate projects and company placements of students.
In universities in all countries worldwide, in recent years, there has been a great increase in graduate level courses in data science, and increasingly also in undergraduate level courses. Press<ref name="PRessGrad18">{{cite web |url=https://whatsthebigdata.com/2012/08/09/graduate-programs-in-big-data-and-data-science/ |title=Graduate Programs in Data Science and Big Data Analytics |author=Press, G. |work=What's the Big Data? |date=28 February 2018 |accessdate=18 June 2018}}</ref> maintains a listing of graduate courses, in some cases, but not in all, with the title "data science." This listing, with links to the host institute, contains 102 MSc courses, 19 online courses, 11 free online courses, and eight for a fee, for a total of 140 graduate level courses.
The theme of having data and analytics well integrated is again reiterated. Consider the most essential requirements of a data scientist, as described by Englmeier and Murtagh<ref name="EnglmeierEdit17" />, and then note the close linkage between data science and big data.  Emphasized is the great need to avoid false positives coming from the data science analytics that is carried out. This arises from treating the data without fully linking and even integrating the analytics with the context, the relevance, and all that is to do with application and problem conceptualization. They note the well-known errors arising out of the Google Flu Trends, arising from Google searching, and service usage patterns obtained from taxi company, Uber. These were outcomes that produced false positives. There must be fully comprehensive information governance, encompassing all levels of information discovery, through conceptualization that can benefit significantly if collectively undertaken.
===5.2. Employment requirements in data science===
Many employment opportunities are now on offer for data scientists. For example, the comprehensive review of data science by Cao<ref name="CaoData17" /> has a section entitled “Data economy: Data industrialization and services” that describes the expanding business opportunities available to budding data scientists. More examples of opportunities can be found at the increasingly popular web service DataScientistJobs: https://datascientistjobs.co.uk.
The stated requirements for data science jobs vary. While one must give the fullest perspective to the companies that one works with, and the university data science courses that one teaches, what follows is both a consideration and a selection of job requirement data, and preliminary results. This preliminary study of requirements for data science roles, some of them in senior management, represents what will become expanded research over time, both for the benefit of our data science students so they may be better prepared for work, and association, with companies both nationally and globally.
Online discussion of data science and big data have become commonplace, and they often include discussion of surveys that have been conducted. Examples include NewVantage Partners' Big Data Executive Survey<ref name="NVPBigData17">{{cite web |url=http://newvantage.com/wp-content/uploads/2017/01/Big-Data-Executive-Survey-2017-Executive-Summary.pdf |format=PDF |title=Big Data Executive Survey 2017 |publisher=NewVantage Partners LLC |date=January 2017 |accessdate=18 June 2018}}</ref> of senior corporate executives, which found the dominant sector was financial services. This survey concerned internal investment and organizational matters, as well as business practices and plans. Another survey by Hayes<ref name="HayesEmperically16">{{cite web |url=http://businessoverbroadway.com/empirically-based-approach-to-understanding-the-structure-of-data-science |title=Empirically-Based Approach to Understanding the Structure of Data Science |author=Hayes, B. |work=Business Over Broadway |date=18 January 2016 |accessdate=18 June 2018}}</ref> asked questions of more than 620 data professionals in regard to skills required and at issue in data science. The author provides an interesting summary and presentation of results obtained using factor analysis.
Descriptions of new data scientist job listings from 2015 to 2017 were considered, all from the distribution list StatsJobs (sometimes indirectly, through links) in England. In most cases, specific programming languages or software environments at issue were indicated. In a few cases, the job advertisements did not explicitly list these details. Retained for use here were 73 such job descriptions. The frequent (more than four advertisements) software languages and software environments were as follows: R (50), Python (44), SQL (30), SAS (28), Hadoop (25), Matlab (17), SPSS (17), Java (16), Hive (14), Excel (9), MapReduce (9), NoSQL (8), Spark (7), C++ (6), Pig (6), Tableau (6), HBase (5), C# (4), Mahout (4), QlikView (4), and Scala (4).
To have sufficient comparability of software languages or environments, 21 of the above were selected that were required by at least four employers. Since some employers failed to list any software language or environment requirements, and indeed about three of the set of 72 had no explanation at all of what was required, consequently the set of employers was reduced to 60. Thus, a cross-tabulation of 60 employers seeking to employ a data scientist was used, with a few requirements or desires for expertise in particular software languages and software environments. The manner of expression was most often "one or another or another again."
Correspondence analysis takes the employer set, and the software set, in the dual multidimensional spaces, both endowed with the chi squared metric, and maps both clouds into a factor space endowed with the Euclidean metric. Hierarchical clustering was carried out from the full dimensionality (therefore with no loss of, or decrease in, information content) factor space. The goal was to see what associations of software are most likely to be the case from these data scientist job advertisements.
Figure 1 and Figure 2 display the clustering of the software languages or environments. It is our intention to take such a mapping much further, with supplementary elements, also termed contextual elements, to locate them in the factor space, and these would include country or location of the job, industrial sector or government agency, or global corporate firm for the job. The objective would be to determine sector or regional preferences in the skills and abilities of the data scientists employed.
[[File:Fig1 Murtagh BigDataCogComp2018 2-2.jpg|500px]]
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  | style="background-color:white; padding-left:10px; padding-right:10px;"| <blockquote>'''Figure 1:''' From 60 data scientist job advertisements, non-empty from the initial set of 72 employers, with use of 21 software languages or environments. The latter were required by at least four employers. Displayed is the principal factor plane.</blockquote>
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  | style="background-color:white; padding-left:10px; padding-right:10px;"| <blockquote>'''Figure 2:''' Hierarchical clustering, and derived three-class partition, of the 21 software languages or environments at issue here, based on the full dimensionality, Euclidean-metric endowed, factor space. See Section 3. The agglomerative criterion is the Ward minimum variance method.</blockquote>
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==6. Data science methodology to address: Selection bias, scale and aggregation effects, and qualitative evaluation of decision-making impact==
After reviewing some of the challenges of big data analytics, involving selection bias and replacement of individual attributes with aggregated attributes (hence, the collective attributes of groups to which the individual can belong), it's time to point to innovative new methodological perspectives that can both address such issues and challenges, but also benefit from the context, for example of using big data sources. Murtagh<ref name="MurtaghSec">{{cite journal |title=Security and ethics in Big Data: Analytical foundations for surveys |journal=Archives of Data Science |author=Murtagh, F. |volume=Submitted |year=2018}}</ref> uses as an example a case study involving work for a major company, with its own example of how aggregated data can be used, if required, for individual-related analysis.
Ethical as well as methodological issues arise in scale effects, representation and expression, and particular context effect. Here, both the ethical implications, and the potential for qualitatively and quantitatively evaluating impact of decision-making and policy-making are summarized.
The quite regular lacking of coordination, alignment, and integration of methodology, including modelling, with data sourcing, is pointed to by Hand<ref name="HandTheDangers17">{{cite web |url=https://www.ucc.ie/en/matsci/news/irish-statistical-association-isa-gossett-lecture-2017.html |title=The dangers of not seeing what isn’t there: Selection bias in statistical modelling |author=Hand, D. |work=Irish Statistical Association (ISA) Gossett Lecture 2017 |date=06 April 2017}}</ref>, noting the “ignorance of selection mechanisms has led to mistakes,” and that selection or distortion processes can apply to not only "human interactions—where it has been suggested that the notion that ‘data=all’ can replace the need for careful theorising and statistical modelling—but also in the hard sciences and medicine.”
Keiding and Louis<ref name="KeidingPerils16">{{cite journal |title=Perils and potentials of self‐selected entry to epidemiological studies and surveys |journal=Statistics in Society Series A |author=Keiding, N.; Louis, T.A. |volume=179 |issue=2 |pages=319–76 |year=2016 |doi=10.1111/rssa.12136}}</ref> point out how one case study discussed “shows the value of using ‘big data’ to conduct research on surveys (as distinct from survey research).” Limitations though are clear: “Although randomization in some form is very beneficial, it is by no means a panacea. Trial participants are commonly very different from the external ... pool, in part because of self-selection ...”
The authors address these contemporary issues by noting “[w]hen informing policy, inference to identified reference populations is key.”<ref name="KeidingPerils16" /> This is part of the bridge which is needed, between data analytics technology and deployment of outcomes.
They also warn of additional caveats. "In all situations, modelling is needed to accommodate non-response, dropouts and other forms of missing data.”<ref name="KeidingPerils16" />  Noting that “[r]epresentativity should be avoided,” here is a fundamental way to address what we need to address: “Assessment of external validity, i.e. generalization to the population from which the study subjects originated or to other populations, will in principle proceed via formulation of abstract laws of nature similar to physical laws.”<ref name="KeidingPerils16" /> When considering Keiding and Louis' words, it is worth noting how—related to eminent social scientist Pierre Bourdieu’s work—homology between fields of study offer clear perspectives on how beneficial innovative practice can be pursued.
This incorporates our need to “rehabilitate the individual” in our analytics, and not simply replace the individual by the mean of some group. Many case studies of the latter are provided by eminent mathematical data scientist Cathy O’Neill.<ref name="O'NeilWeapons16">{{cite book |title=Weapons of Math Destruction |author=O'Neil, C. |publisher=Crown |pages=272 |year=2016 |isbn=9780553418811}}</ref> Le Roux and Lebaron<ref name="LeRouxLeMeth15">{{cite book |chapter=Chapitre 1. Idées–clefs de l’analyse géométrique des données |title=La Méthodologie de Pierre Bourdieu en Action: Espace Culturel, Espace Social et Analyse des Données |publisher=Dunod |pages=3–20 |year=2015 |isbn=9782100703845 |doi=10.3917/dunod.lebar.2015.01.0003}}</ref> have a similar sentiment: “Rehabilitation of individuals. The context model is always formulated at the individual level, being opposed therefore to modelling at an aggregate level for which the individuals are only an ‘error term’ of the model.”
Calibrating surveys and other data sources, through use of big data, has been at issue in addressing challenges and obstacles described in Keiding and Louis.<ref name="KeidingPerils16" /> In regard to decision-making and policy-making, the analysis of discourse in a data-driven way can provide relevant or necessary contextualization. Without having such an approach, a limited capability on the part of those in authority emerges: “top-down communication campaigns both predominate and are advised by those involved in social marketing ... However, this rarely manifests itself through measurable behaviour change ...”<ref name="MurtaghTracking16">{{cite journal |title=Semantic mapping of discourse and activity, using Habermas’s theory of communicative action to analyze process |journal=Quality & Quantity |author=Murtagh, F.; Pianosi, M.; Bull, R. |volume=50 |issue=4 |pages=1675–1694 |year=2016 |doi=10.1007/s11135-015-0228-7}}</ref>
Instead, mediated by the latent semantic mapping of the discourse, we develop semantic distance measures between deliberative actions and the aggregate social effect.<ref name="MurtaghTracking16" /> We let the data speak in regard to influence, impact, and reach. Impact is defined in terms of semantic distance between the initiating action and the net aggregate outcome. This can be statistically tested. It can be visualized. It can be further visualized and evaluated.
For research and for all engagement in data science, it is motivational to both address and have significant achievements in regard to innovative methodology.
==7. Benefits of high profiling of data science==
Many blog posting declare “big data is dead.” (A Google query of the phrase, dated 2017-12-29, lists 153,000 results.) At issue is just this: complete priority is to be given to the problems to be solved and the challenges to be addressed. In Cao's extensive and outstanding detailing of many aspects of data science<ref name="CaoData17" />, in [7] is acknowledgement that there is much that is still currently “tremendous hype and buzz,” and “engendering enormous hype and even bewilderment.” There is this perspective, too, which can be a viewpoint if the sole aim were for data science to automate data analytics in all domains of application: counterposed to advanced analytics, “dummy analytics is becoming the default setting of management and operational systems.”<ref name="CaoData17" />
Fully in line with the context of those perspectives, a major theme of this article is that the convergence of disciplines in the data science framework builds on cooperative and collaborative expertise, and thus does not seek to replace or supplant such expertise. A major conclusion is not to replace current disciplines (mathematics, statistics, computing, engineering, physics and chemistry, arts and humanities, social and psychological sciences, and so on) but—where relevant and where appropriate, and also where motivated and where justified—to re-orientate and to bridge primary as well as foundational levels of disciplines.
In somewhat humorous fashion, in the sense of revolution versus evolution, let the following be noted. At the 61st World Statistics Congress, in July 2017, in Marrakech, Morocco, there was a session organized jointly by the High Commission for Planning (HCP) of Morocco and the Ministry of Development Planning and Statistics (MDPS) of Qatar. This session was entitled “The Data Revolution for the Sustainable Development Goals.” One comment raised in the question and answer session was a request for evolution to be at issue rather than revolution. At the same time, it's interesting to note how there is an important advisory group in the United Nations, called the Data Revolution Group (see http://www.undatarevolution.org) which seeks “[m]obilising the data revolution for sustainable development.” For data science, it is clear that there is great inspiration here. Some other organizational initiatives will now be mentioned. This is to complement a great deal that is being done already by major organizations in statistics, classification and data research, engineering, and explicitly in data science.
In European research funding, i.e., Horizon 2020, an important supported project is that of the European Data Science Academy or EDSA (http://edsa-project.eu), which dates back to 2005. There could well be an important role for such an organization in the future, in regard to sponsoring fellowship levels of organizational memberships, and it would be interesting to promote chartered membership. In the European Commission context, dating from July 2014, we find the "best practice guidelines for public authorities and open data” under the scope of governments embracing the "potential of big data.”<ref name="ECCommission14">{{cite web |url=http://europa.eu/rapid/press-release_IP-14-769_en.htm |title=Commission urges governments to embrace potential of Big Data |work=Press Release Database |publisher=European Commission |date=02 July 2014}}</ref>
At the U.K. national level, an important initiative, directly or indirectly related to much that was under discussion in this article (in Section 3, in particular) is open data. The Open Data Institute (see https://theodi.org) in the U.K. was founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt. In welcoming membership applications, there is this: “Membership: Join the data revolution.” There is this prominent statement too: “Data is changing our world.”
In a practical sense, focused on data to begin with and entirely relevant for data curation now and in the future, we find in comparison the Research Data Alliance or RDA (see https://www.rd-alliance.org). RDA is supported by the E.U., by the NSF (National Science Foundation) and NIST (National Institute of Standards and Technology) in the U.S., by the JISC (Joint Information Systems Committee) and other agencies in the U.K., and by Australia and Japan.


==References==
==References==
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==Notes==
==Notes==
This presentation is faithful to the original, with only a few minor changes to grammar, spelling, and presentation, including the addition of PMCID and DOI when they were missing from the original reference. The original inline citation method was unorthodox; these inline citations have been made clearer with the addition of the author of the citation. This often required sentences containing inline citations to be reconstructed. Several vanity statements and irrelevant comments were removed for improved readability.  
This presentation is faithful to the original, with only a few minor changes to grammar, spelling, and presentation, including the addition of PMCID and DOI when they were missing from the original reference. The original inline citation method was unorthodox; these inline citations have been made clearer with the addition of the author of the citation. This often required sentences containing inline citations to be reconstructed. Several URL mentions in the text were turned into full citations. Several vanity statements and irrelevant comments were removed for improved readability.
 
 


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Revision as of 21:46, 17 July 2018

Full article title The development of data science: Implications for education, employment, research, and the data revolution for sustainable development
Journal Big Data and Cognitive Computing
Author(s) Murtagh, Fionn; Devlin, Keith
Author affiliation(s) University of Huddersfield, Stanford University
Primary contact Email: fmurtagh at acm dot org
Year published 2018
Volume and issue 2(2)
Page(s) 14
DOI 10.3390/bdcc2020014
ISSN 2504-2289
Distribution license Creative Commons Attribution 4.0 International
Website http://www.mdpi.com/2504-2289/2/2/14/htm
Download http://www.mdpi.com/2504-2289/2/2/14/pdf (PDF)

Abstract

In data science, we are concerned with the integration of relevant sciences in observed and empirical contexts. This results in the unification of analytical methodologies, and of observed and empirical data contexts. Given the dynamic nature of convergence, the origins and many evolutions of the data science theme are described. The following are covered in this article: the rapidly growing post-graduate university course provisioning for data science; a preliminary study of employability requirements; and how past eminent work in the social sciences and other areas, certainly mathematics, can be of immediate and direct relevance and benefit for innovative methodology, and for facing and addressing the ethical aspect of big data analytics, relating to data aggregation and scale effects. Associated also with data science is how direct and indirect outcomes and consequences of data science include decision support and policy making, and both qualitative as well as quantitative outcomes. For such reasons, the importance is noted of how data science builds collaboratively on other domains, potentially with innovative methodologies and practice. Further sections point towards some of the major current research issues.

Keywords: big data training and learning, company and business requirements, ethics, impact, decision support, data engineering, open data, smart homes, smart cities, IoT

1. Introduction: Data science as the convergence and bridging of disciplines

The context of our problem solving and analytics will always be quite fundamental, very specific, and particularly oriented. (Section 4 of this article draws some interesting and relevant implications of this.) This article is oriented towards commonality and mutual influence of methodologies, and of analytical processes and procedures. A nice example of the parallel nature of such things is how "big data analytics" is often considered a synonym of "data science." In Section 2.2, it is mentioned how public transport may well use smartphone and mobile phone wireless connection data to observe locations of individuals. This close association or, perhaps even, identity of big data analytics and data science will have growing importance with the internet of things (IoT), and smart cities and smart homes, and so on (as noted in Section 8). The McKinsey Global Institute provided an outstanding perspective on this idea in their paper The age of analytics: Competing in a data-driven world.[1]

In Section 8 and Section 9 of this article, very important developments are at issue, encompassing newly oriented and pursued methodologies, and the integration of research domains. Section 7 notes how important all of the content here is to sustainable development. The phrase "data revolution" is based here on ongoing work by the United Nations, and by so many of us in this domain, and from national authorities in Africa and the Middle East discussing issues here at the most recent (2017) World Statistics Congress.

This converging and bridging of disciplines is increasingly important. For example, Mahabal et al.[2] discuss the parallels between astronomy and Earth science data, methodology transfer, and metadata and ontologies characterized as being crucial. They claim the convergence or bridging of disciplines must address “non-homogeneous observables, and varied spatial, temporal coverage at different resolutions.”[2] This quotation is very familiar to us in regard to how NoSQL databases are now widely used, as well as traditional relational databases. Another example is how text mining, social media, and many other domains have become so very important in many contexts. Then, given computational support, “it is the complexity more than the data volume that proves to be a bigger challenge.”[2] Further benefits of this data science convergence are termed here "tractability" and "reproducibility." Mahabal et al.[2] also discuss the complexity relating to resolution and distributions. In a separate work, Murtagh[3] characterized this in terms of data encoding. Plenty of work now emphasizes the importance of p-adic data encoding (binary or ternary when p = 2 or 3), compared with real-valued encoding (m-adic, especially when m = 10).

The convergence and bridging of disciplines is fully emphasized by Mahabal et al. as such[2]:

Methodology transfer can almost never be unidirectional. Diverse fields grow by learning tricks employed by other disciplines. The important thing is to abstract data—described by meaningful metadata—and the metadata in turn connected by a good ontology.

Further description is at issue in regard to collaboration in data science[2]:

We have described here a few techniques from astroinformatics that are finding use in geoinformatics. There would be many from earth science that space science would do well to emulate. Even other disciplines like bioinformatics provide ample opportunities for methodology transfer and collaboration. With growing data volumes, and more importantly the increasing complexity, data science is our only refuge. Collaboration in data science will be beneficial to all sciences.

2. Historical development of data science and some contemporary examples of cross-disciplinarity

A short historical perspective that follows is with reference to such disciplines as computer and information sciences, mathematics and statistics, physics, and, implicitly, social sciences. In concluding this description, a key point will be how data science encompasses and embraces all of the following: cross-disciplinarity, interdisciplinarity, and multidisciplinarity.

2.1 Historical prominence of data science in recent times

The origins of data science are largely due to Chikio Hayashi and others. Hayashi[4] says “I will present 'data science' as a new concept,” followed by a relevant introduction to the science of data: “Data Science consists of three phases: design for data, collection of data and analysis on data.”[4] In Ohsumi[5], the abstract has this: “In 1992, the author argued the urgency of the need to grasp the concept 'data science'. Despite the emergence of concepts such as data mining, this issue has not been addressed.”

Escoufier et al.[6] note how data science arises from the convergence of computer science and statistics, which "gives birth to a new science at its core." They conclude that "[t]o take data as a starting point provides a complementary vision of theory and practice, and avoids creating an unfortunate gap between two steps, both of which are essential in any scientific process."[6]

Cao provides a comprehensive overview of data science[7], noting how the “first conference to adopt 'data science' as a topic” was the International Federation of Classification Societies (IFCS) 1996 conference, in Kobe, Japan. This was fully consistent with our work as participants, then and now (IFCS 2017, in Tokyo, Japan, also had "data science" in its title). Ueno[8] makes a similar point about IFCS 1996 as the first conference with "data science" in its title, and he also claims that the journal Behaviormetrika is "the oldest journal addressing the topic of data science," when it started in 1974. He describes data science as "an interdisciplinary field that includes the use of statistical methods to extract meaningful knowledge from data in various forms: either structured or unstructured."[8]

Cao[7] provides additional historical perspectives, with the section heading "The Data Science journey," relating largely to work in the 1960s and 1970s. This includes "information discovery" as a continuing key objective in data science. Englmeier and Murtaugh[9] also make note of this objective, emphasizing the “semantic dimension of data science,” through the information discovery lifecyle, and the “discovery lifecycle in text mining.” While also emphasizing cooperation, and cross-disciplinarity, there is this: we see the data scientist’s responsibility...

  • in the design of an overarching semantic layer addressing data and analysis tools,
  • in identifying suitable data sources and data patterns that correspond to the appearance of structured and unstructured data, and
  • in the management of the information discovery lifecycle and discovery teams.

An ever-more important issue arises from the data sources that are employed. As a summary expression, data science is, firstly, the integration of data sources and analytical and related data processing methodologies, and, secondly and quite fundamentally, arising from the convergence of disciplines. Convergence of disciplines can be quite beneficial in practice, particularly in regard to addressing and solving problems, and also in regard to the cooperation yielded by cross-disciplinarity. See Section 5, below, for some current discussion on how the problems and challenges to be addressed can and should be, quite naturally, arising out of all aspects of data science.

The current era of data science can be considered as a culmination of previous epochs that gave rise to major digital technology advances, with implications in all social domains. Largely, the first epoch (in the 1980s) brought about laptop and desktop computers, and the second epoch (in the 1990s) gave rise to the internet and the World Wide Web.

2.2 Practical association of disciplines and sub-disciplines

Cao[7] also makes mention of data science being centered on the following disciplines: statistics, informatics, sociology, and management science. Clearly there is emphasis on “synergy of several research disciplines” and how “interdisciplinary initiatives are necessary to bridge the gaps between the respective disciplines.”[7] This is exciting and not least because of how there is convergence of disciplines or subdisciplines. We may consider, for example, how the digital humanities can incorporate relevant areas of a few disciplines, how computational psychoanalysis can come to the fore.[10] With a major focus on psychometrics, Coombs[11] has chapters that proceed from “Basic Concepts” to “On Methods of Collecting Data,” and “Preferential Choice Data.”

Now, data is so very central to all of our sciences, and to all aspects of our engineering and technology. Murtagh[3] defines just what data is, which includes the concept of data coding, or perhaps also, this should be termed data encoding. After all, data is measurement. This underscores the importance of the mathematical underpinnings in data science. Implications that follow include the relevance and importance for new, innovative directions to be followed, and from effective problem solving. The mathematical view of what measurement means is all important, as well as in the discipline of physics. Murtagh[3] cites eminent physicist Paul Dirac as to how mathematics underpins all of physics, and how the work of eminent psychoanalyst Ignacio Matte Blanco has mathematics being integral to psychoanalysis.

From a major study of big data and surveying by the American Association for Public Opinion Research comes the following[12]: “The classic statistical paradigm was one in which researchers formulated a hypothesis, identified a population frame, designed a survey and a sampling technique and then analyzed the results … The new paradigm means it is now possible to digitally capture, semantically reconcile, aggregate, and correlate data.”

Abbany[13] notes that wireless connection data is forming a basis for public transport management. Such big data sources can be associated with, or even integrated with, personal and social behavioral patterns and activities. “Better living through data?” asks Abbany, followed by a very critical statement: “The other thing I need to declare is that I’m no fan of our contemporary belief that life can only get better the more data we have at our disposal.”[13] A response to this would be that data science, as the science of data, is everything relating to the path and trajectory connecting data, information, knowledge, and wisdom.

Darabi[14] reports that “The UK’s next census will be its last,” with administrative, governmental authorities’ data replacing the national census. This is acknowledged: “Collecting the data itself is only half the work. A great deal of effort must go into combining it with other sources, in order to answer real questions.” That can be understood as undertaking scientific investigation of such data, and other potentially relevant data. The cross-disciplinarity inherent in that also can, and perhaps must, lead to new interdisciplinary linkages. Arising out of the ending of the national census is the recognition that how the "government counts its people is changing, and it could transform policy.”

One issue here has been how mathematics underpins so much, across disciplines, and also in the commercial and in most social domains. Many universities in the recent past shut down their mathematics departments and no longer provide teaching in mathematics. However, this is being reversed, with university courses again being provided in mathematics.

3. Open data, reproducibility, and the data curation challenge

While generally recognized as so important for innovation in both application outcomes and in regard to analytics and methodologies, open data plays a key role for data scientists. (Information and news about open data is well provided by the organization Open Data Institute: https://theodi.org).

One major aspect of how big data analytics are quite central to data science is the increasing availability of open data. Cao[7] associates this with methodology, through “the open model rather than a closed one.” This concept was central to a May 2017 London presentation by Dr. Robert Hanisch, Director, Office of Data and Informatics, National Institute of Standards and Technology. Dr. Hanisch worked for 30 years on the Hubble Space Telescope (HST) project. Due to open access to observed data, from our cosmos, Dr. Hanisch noted that three times the number of people directly engaged in HST work were working on HST data. As such, there were three times the benefits drawn from HST data.

Dr. Hanisch noted how important the national metrology institutes were to their efforts. Arising from this was, and is, the importance of reproducibility and interoperability of all of analytics comprising data science. Underpinning these very important themes in data science work is data curation. Data curation is still a major challenge to be addressed. Noted in Dr. Hanisch’s presentation is the contemporary “crisis” of reproducibility. At issue is to support data management from acquisition to publication, whether it occurs in business, medical, governmental or other sectors. The computing expert will recognize this crucial theme of data curation as associated with metadata and evolving ontologies.

For the latter, i.e., Murtagh et al.[15] discuss in a broad and general context the very important and central role of evolving ontology, research publishing, and research funding. While challenges remain to be pursued and addressed, it is important to note that astronomy and astrophysics offer interesting paradigms for open data, and, in many ways, for data curation. Certainly, further research will be carried out on data curation, as well as evolving and interacting ontologies, all of which are core issues for metrology, hence the very basis of all manufacturing technology, and, as described in the latter citation, for research publications and research funding.

Cao[7] also discusses “the open model and open data.” From that discussion results the concept of multidisciplinarity—expressed here as the convergence of disciplines—which can be aided and facilitated by the openness of analytics, data management, and all data science methodologies. Keeping methodologies open allows domain experts to both link up with and perhaps even, if feasible, to integrate with all that is at issue in other relevant domains. As such, a plea for openness of data science as a discipline continues to grow, particularly when viewed as a convergence of disciplines.

4. Integration of data and analytics: Context of applications

The integration of data and analytics in data science has resulted in a strong need to acknowledge and address challenges and other issues with data and the underpinning or contextual reality of the data. Informally expressed, our data represents reality or the context from which the measurements arose, i.e., the data numeric values or qualitative representations. This requires data scientists to focus on quality and standards of work.

Hand[16] contributes numerous important points relevant to the discussion here, describing the problems of data quality—in the big data context—relating to administrative data. He notes that data curation is relevant for reproducibility of analytics. The implications for analytics[16]:

... the fact that data are often not of the highest quality has led to the development of relevant statistical methods and tools, such as detection methods based on integrity checks and on statistical properties ... However, this emphasis has often not been matched within the realm of machine learning, which places more emphasis on the final modelling stage of data analysis. This can be unfortunate: feed data into an algorithm and a number will emerge, whether or not it makes sense. However, even within the statistical community, most teaching implicitly assumes perfect data ... Challenge 1. Statistics teaching should cover data quality issues.

Our analytics should not be a “black box,” a term that was informally used in regard to neural networks in earlier times. Rather, transparency should always be a key property of analytical methodologies.

The view offered by Anderson[17], and discussed by Murtagh[18], quoting Peter Norvig, Google’s research director[18]:

Petabytes allow us to say: "Correlation is enough." We can stop looking for models. We can analyze the data without hypotheses about what it might show. We can throw the numbers into the biggest computing clusters the world has ever seen and let statistical algorithms find patterns where science cannot.

However, this interesting view, inspired by contemporary search engine technology, is provocative. The author maintains that "[c]orrelation supersedes causation, and science can advance even without coherent models, unified theories, or really any mechanistic explanation at all."

It cannot be accepted that correlation supersedes causation, i.e., that analytics can be automated fully, and thereby obfuscate, or make redundant, data science as well as health and well-being analytics. Englmeier and Murtagh[19] reflect similarly on the above, stating their case for comprehensive information governance, encompassing fully the contextualization of all the analytics that are being carried out. Murtagh and Farid[20] discuss quite a good deal of the contextualization of analytics of health and well-being data. In the discussion accompanying the seminal work by Allin and Hand[21] in statistical perspectives on health and well-being, the authors responded to our comments: “We agree with Murtagh that ‘big data’ may offer insights, provided that there are appropriate analytics.”

It is quite relevant to note here that data science has inherent and integral involvement in the sourcing and in the origins of data, i.e., selection and measurement. Wessel[22] makes this point clear while discussing software applications. This implies full integration of the analytics with what data is selected and sourced, and that may well imply what and how measurement is carried out.

The takeaway here may be the priority to be accorded to induction-based, i.e., inductive, reasoning (cf., Murtagh[3]). This could be a minor argument for the importance of approaches that follow from data mining, unsupervised classification, latent semantic analysis, and various other themes. Clearly, however, all of one’s studying and teaching, as well as one’s work for companies, government agencies, and health and other authorities should and really must be properly focused on the aims and objectives. The latter, of course, may need, partially in any case, to be determined by the expert data scientist.

5. Short review of contemporary data science in education and in employment

It is quite clear to all involved with many businesses and educational institutions that data science is becoming one of the most important employment prospects. A comparison of employment salaries in the U.S. has data science as having the highest median salary in 2017.[23] It follows that data science and big data will certainly be studied in university courses, and these will of course be related to the prospects and potential for the students.

In this section, two themes relate to the contemporary context: higher education in data science and company employment advertisements. We turn to accessible and available data to discuss these themes. Of course, an expert data scientist is very likely to be involved in many discussions and debates with current and potential students, company executives, and many others. It can even be seen that most disciplines have to be integrated into data science, requiring pedagogical innovation in education.[24]

5.1. Teaching and learning for data science

Briefly considered here are current higher education post-graduate programs (usually termed MSc courses) in data science. This is also possibly relevant for undergraduate programs, and certainly relevant for undergraduate projects and company placements of students.

In universities in all countries worldwide, in recent years, there has been a great increase in graduate level courses in data science, and increasingly also in undergraduate level courses. Press[25] maintains a listing of graduate courses, in some cases, but not in all, with the title "data science." This listing, with links to the host institute, contains 102 MSc courses, 19 online courses, 11 free online courses, and eight for a fee, for a total of 140 graduate level courses.

The theme of having data and analytics well integrated is again reiterated. Consider the most essential requirements of a data scientist, as described by Englmeier and Murtagh[19], and then note the close linkage between data science and big data. Emphasized is the great need to avoid false positives coming from the data science analytics that is carried out. This arises from treating the data without fully linking and even integrating the analytics with the context, the relevance, and all that is to do with application and problem conceptualization. They note the well-known errors arising out of the Google Flu Trends, arising from Google searching, and service usage patterns obtained from taxi company, Uber. These were outcomes that produced false positives. There must be fully comprehensive information governance, encompassing all levels of information discovery, through conceptualization that can benefit significantly if collectively undertaken.

5.2. Employment requirements in data science

Many employment opportunities are now on offer for data scientists. For example, the comprehensive review of data science by Cao[7] has a section entitled “Data economy: Data industrialization and services” that describes the expanding business opportunities available to budding data scientists. More examples of opportunities can be found at the increasingly popular web service DataScientistJobs: https://datascientistjobs.co.uk.

The stated requirements for data science jobs vary. While one must give the fullest perspective to the companies that one works with, and the university data science courses that one teaches, what follows is both a consideration and a selection of job requirement data, and preliminary results. This preliminary study of requirements for data science roles, some of them in senior management, represents what will become expanded research over time, both for the benefit of our data science students so they may be better prepared for work, and association, with companies both nationally and globally.

Online discussion of data science and big data have become commonplace, and they often include discussion of surveys that have been conducted. Examples include NewVantage Partners' Big Data Executive Survey[26] of senior corporate executives, which found the dominant sector was financial services. This survey concerned internal investment and organizational matters, as well as business practices and plans. Another survey by Hayes[27] asked questions of more than 620 data professionals in regard to skills required and at issue in data science. The author provides an interesting summary and presentation of results obtained using factor analysis.

Descriptions of new data scientist job listings from 2015 to 2017 were considered, all from the distribution list StatsJobs (sometimes indirectly, through links) in England. In most cases, specific programming languages or software environments at issue were indicated. In a few cases, the job advertisements did not explicitly list these details. Retained for use here were 73 such job descriptions. The frequent (more than four advertisements) software languages and software environments were as follows: R (50), Python (44), SQL (30), SAS (28), Hadoop (25), Matlab (17), SPSS (17), Java (16), Hive (14), Excel (9), MapReduce (9), NoSQL (8), Spark (7), C++ (6), Pig (6), Tableau (6), HBase (5), C# (4), Mahout (4), QlikView (4), and Scala (4).

To have sufficient comparability of software languages or environments, 21 of the above were selected that were required by at least four employers. Since some employers failed to list any software language or environment requirements, and indeed about three of the set of 72 had no explanation at all of what was required, consequently the set of employers was reduced to 60. Thus, a cross-tabulation of 60 employers seeking to employ a data scientist was used, with a few requirements or desires for expertise in particular software languages and software environments. The manner of expression was most often "one or another or another again."

Correspondence analysis takes the employer set, and the software set, in the dual multidimensional spaces, both endowed with the chi squared metric, and maps both clouds into a factor space endowed with the Euclidean metric. Hierarchical clustering was carried out from the full dimensionality (therefore with no loss of, or decrease in, information content) factor space. The goal was to see what associations of software are most likely to be the case from these data scientist job advertisements.

Figure 1 and Figure 2 display the clustering of the software languages or environments. It is our intention to take such a mapping much further, with supplementary elements, also termed contextual elements, to locate them in the factor space, and these would include country or location of the job, industrial sector or government agency, or global corporate firm for the job. The objective would be to determine sector or regional preferences in the skills and abilities of the data scientists employed.


Fig1 Murtagh BigDataCogComp2018 2-2.jpg

Figure 1: From 60 data scientist job advertisements, non-empty from the initial set of 72 employers, with use of 21 software languages or environments. The latter were required by at least four employers. Displayed is the principal factor plane.

Fig2 Murtagh BigDataCogComp2018 2-2.jpg

Figure 2: Hierarchical clustering, and derived three-class partition, of the 21 software languages or environments at issue here, based on the full dimensionality, Euclidean-metric endowed, factor space. See Section 3. The agglomerative criterion is the Ward minimum variance method.

6. Data science methodology to address: Selection bias, scale and aggregation effects, and qualitative evaluation of decision-making impact

After reviewing some of the challenges of big data analytics, involving selection bias and replacement of individual attributes with aggregated attributes (hence, the collective attributes of groups to which the individual can belong), it's time to point to innovative new methodological perspectives that can both address such issues and challenges, but also benefit from the context, for example of using big data sources. Murtagh[28] uses as an example a case study involving work for a major company, with its own example of how aggregated data can be used, if required, for individual-related analysis.

Ethical as well as methodological issues arise in scale effects, representation and expression, and particular context effect. Here, both the ethical implications, and the potential for qualitatively and quantitatively evaluating impact of decision-making and policy-making are summarized.

The quite regular lacking of coordination, alignment, and integration of methodology, including modelling, with data sourcing, is pointed to by Hand[29], noting the “ignorance of selection mechanisms has led to mistakes,” and that selection or distortion processes can apply to not only "human interactions—where it has been suggested that the notion that ‘data=all’ can replace the need for careful theorising and statistical modelling—but also in the hard sciences and medicine.”

Keiding and Louis[30] point out how one case study discussed “shows the value of using ‘big data’ to conduct research on surveys (as distinct from survey research).” Limitations though are clear: “Although randomization in some form is very beneficial, it is by no means a panacea. Trial participants are commonly very different from the external ... pool, in part because of self-selection ...”

The authors address these contemporary issues by noting “[w]hen informing policy, inference to identified reference populations is key.”[30] This is part of the bridge which is needed, between data analytics technology and deployment of outcomes.

They also warn of additional caveats. "In all situations, modelling is needed to accommodate non-response, dropouts and other forms of missing data.”[30] Noting that “[r]epresentativity should be avoided,” here is a fundamental way to address what we need to address: “Assessment of external validity, i.e. generalization to the population from which the study subjects originated or to other populations, will in principle proceed via formulation of abstract laws of nature similar to physical laws.”[30] When considering Keiding and Louis' words, it is worth noting how—related to eminent social scientist Pierre Bourdieu’s work—homology between fields of study offer clear perspectives on how beneficial innovative practice can be pursued.

This incorporates our need to “rehabilitate the individual” in our analytics, and not simply replace the individual by the mean of some group. Many case studies of the latter are provided by eminent mathematical data scientist Cathy O’Neill.[31] Le Roux and Lebaron[32] have a similar sentiment: “Rehabilitation of individuals. The context model is always formulated at the individual level, being opposed therefore to modelling at an aggregate level for which the individuals are only an ‘error term’ of the model.”

Calibrating surveys and other data sources, through use of big data, has been at issue in addressing challenges and obstacles described in Keiding and Louis.[30] In regard to decision-making and policy-making, the analysis of discourse in a data-driven way can provide relevant or necessary contextualization. Without having such an approach, a limited capability on the part of those in authority emerges: “top-down communication campaigns both predominate and are advised by those involved in social marketing ... However, this rarely manifests itself through measurable behaviour change ...”[33]

Instead, mediated by the latent semantic mapping of the discourse, we develop semantic distance measures between deliberative actions and the aggregate social effect.[33] We let the data speak in regard to influence, impact, and reach. Impact is defined in terms of semantic distance between the initiating action and the net aggregate outcome. This can be statistically tested. It can be visualized. It can be further visualized and evaluated.

For research and for all engagement in data science, it is motivational to both address and have significant achievements in regard to innovative methodology.

7. Benefits of high profiling of data science

Many blog posting declare “big data is dead.” (A Google query of the phrase, dated 2017-12-29, lists 153,000 results.) At issue is just this: complete priority is to be given to the problems to be solved and the challenges to be addressed. In Cao's extensive and outstanding detailing of many aspects of data science[7], in [7] is acknowledgement that there is much that is still currently “tremendous hype and buzz,” and “engendering enormous hype and even bewilderment.” There is this perspective, too, which can be a viewpoint if the sole aim were for data science to automate data analytics in all domains of application: counterposed to advanced analytics, “dummy analytics is becoming the default setting of management and operational systems.”[7]

Fully in line with the context of those perspectives, a major theme of this article is that the convergence of disciplines in the data science framework builds on cooperative and collaborative expertise, and thus does not seek to replace or supplant such expertise. A major conclusion is not to replace current disciplines (mathematics, statistics, computing, engineering, physics and chemistry, arts and humanities, social and psychological sciences, and so on) but—where relevant and where appropriate, and also where motivated and where justified—to re-orientate and to bridge primary as well as foundational levels of disciplines.

In somewhat humorous fashion, in the sense of revolution versus evolution, let the following be noted. At the 61st World Statistics Congress, in July 2017, in Marrakech, Morocco, there was a session organized jointly by the High Commission for Planning (HCP) of Morocco and the Ministry of Development Planning and Statistics (MDPS) of Qatar. This session was entitled “The Data Revolution for the Sustainable Development Goals.” One comment raised in the question and answer session was a request for evolution to be at issue rather than revolution. At the same time, it's interesting to note how there is an important advisory group in the United Nations, called the Data Revolution Group (see http://www.undatarevolution.org) which seeks “[m]obilising the data revolution for sustainable development.” For data science, it is clear that there is great inspiration here. Some other organizational initiatives will now be mentioned. This is to complement a great deal that is being done already by major organizations in statistics, classification and data research, engineering, and explicitly in data science.

In European research funding, i.e., Horizon 2020, an important supported project is that of the European Data Science Academy or EDSA (http://edsa-project.eu), which dates back to 2005. There could well be an important role for such an organization in the future, in regard to sponsoring fellowship levels of organizational memberships, and it would be interesting to promote chartered membership. In the European Commission context, dating from July 2014, we find the "best practice guidelines for public authorities and open data” under the scope of governments embracing the "potential of big data.”[34]

At the U.K. national level, an important initiative, directly or indirectly related to much that was under discussion in this article (in Section 3, in particular) is open data. The Open Data Institute (see https://theodi.org) in the U.K. was founded in 2012 by Sir Tim Berners-Lee and Sir Nigel Shadbolt. In welcoming membership applications, there is this: “Membership: Join the data revolution.” There is this prominent statement too: “Data is changing our world.”

In a practical sense, focused on data to begin with and entirely relevant for data curation now and in the future, we find in comparison the Research Data Alliance or RDA (see https://www.rd-alliance.org). RDA is supported by the E.U., by the NSF (National Science Foundation) and NIST (National Institute of Standards and Technology) in the U.S., by the JISC (Joint Information Systems Committee) and other agencies in the U.K., and by Australia and Japan.

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Notes

This presentation is faithful to the original, with only a few minor changes to grammar, spelling, and presentation, including the addition of PMCID and DOI when they were missing from the original reference. The original inline citation method was unorthodox; these inline citations have been made clearer with the addition of the author of the citation. This often required sentences containing inline citations to be reconstructed. Several URL mentions in the text were turned into full citations. Several vanity statements and irrelevant comments were removed for improved readability.