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OpenX Source
Original author(s) Tobias Ratschiller
Developer(s) OpenX Software Ltd.
Initial release February 21, 2008 (2008-02-21) (2.4.4)[1]
Discontinued 2.8.11 / August 7, 2013; 9 years ago (2013-08-07)
Written in PHP
Operating system Cross-platform
Available in Multi-lingual
Type Ad server software
Content management system
License(s) GNU General Public License v2.0 (free edition)

OpenX Source was open-source advertisement server software. The open-source version of the software was sold on September 13, 2013 and is now being developed (as open-source) as Revive Adserver.[2] Proprietary commercial versions of OpenX are still marketed by OpenX Technologies.

Product history

OpenX began as phpAds, created by Tobias Ratschiller in early 1999.[3][4][5] However, by 2000 Ratschiller didn't have the time to support the phpAds project, and programmer Wim Godden decided to fork the project as phpAdsNew, expanding the project with new features in the process.[5][4][6] Godden and programmer Niels Leenheer — who joined the team in January 2001 — hoped the "New" moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.[5]

During the time period between 2001 and 2002, new features new features were added and existing ones improved. After the release of version 1.9, a completely revised version 2.0 was finally released on September 29, 2004, led by Niels Leenheer.[5] Developer Scott Switzer began working on the project then, with hopes of updating the content for a version 2.1 release. This, however, didn't happen; rather, the code ended up being modified for employer Unanimus and released as "MaxMediaManager."[5] The software was taken back to the open source community eventually, culminating in phpAdsNew, phpPgAds and MaxMediaManager becoming "OpenAds" in late 2006. phpAdsNew became OpenAds version 2.0 and MaxMediaManager transitioned to version 2.3.[7][5]

When version 2.4.4 was released on February 21, 2008, OpenAds was once again rebranded under a new name: OpenX.[1]

In 2011, OpenX Software disabled direct downloads of the free open-source version. Former developer Wim Godden (2000–2002) subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.9 (released on May 9, 2012.[8]) available.[9] Later, downloads of OpenX Source were re-enabled, though only for the latest version.[10] On September 13, 2013, OpenX Technologies announced the sale of its legacy open-source ad serving product, OpenX Source, to a team led by Andrew Hill, one of the code's original developers. The team is developing the open-source project under the new name Revive Adserver.[2]

Older versions of OpenX can still be found via Godden's download page.


The main features of the free OpenX Source version include[11]:

  • configurable targeting options
  • video and interactive ad support
  • frequency capping
  • ad, revenue, and conversion reporting
  • multiple pricing models
  • secure login
  • inventory management
  • priority and parameter management
  • extensible

Hardware/software requirements

Installation requirements for installing the open-source OpenX Source include:

Consult the administrator guide for more information.

Videos, screenshots, and other media

  • Videos for the commercial OpenX Enterprise can be found on the commercial site.
  • Screenshots of OpenX Source can be found on Softpedia.
  • A demo of OpenX is available on Softaculous. Login information is at the right.
  • Documentation for OpenX Source can be found here.

Entities using OpenX Source

Further reading

External links


  1. 1.0 1.1 George, Oliver (21 February 2008). "OpenX update available including 6 improved language files". OpenX Software Ltd.. Retrieved 10 January 2013. 
  2. 2.0 2.1 "OpenX Sells Open Source Ad Serving Product". OpenX Technologies. 13 September 2013. Retrieved 07 January 2014. 
  3. Ratschiller, Tobias (6 March 1999). "[PHP3] phpAds". Retrieved 23 January 2013. 
  4. 4.0 4.1 Leenheer, Niels. "phpAdsNew / README". GitHub. Retrieved 23 January 2013. 
  5. 5.0 5.1 5.2 5.3 5.4 5.5 Leenheer, Niels (19 February 2008). "openads becomes openx". Niels Leenheer. Retrieved 23 January 2013. 
  6. Godden, Wim. "Wim Godden's professional blog > About me". Wim Godden. Retrieved 23 Janaury 2013. 
  7. bdude (27 December 2006). "Openads?". AdminFusion. Retrieved 23 January 2013. 
  8. Nutting, Chris (9 May 2012). "OpenX Source 2.8.9 Security Release". OpenX Software Ltd.. Retrieved 10 January 2013. 
  9. "phpAds / phpAdsNew / OpenAds / OpenXTM downloads". Wim Godden. Retrieved 10 January 2013. 
  10. "Download OpenX Source". OpenX Software Ltd. Archived from the original on 02 May 2013. Retrieved 07 January 2014. 
  11. "OpenX Source - Customize your Code". OpenX Software Ltd. Retrieved 10 January 2013.