OpenX
| Original author(s) | Tobias Ratschiller |
|---|---|
| Developer(s) | OpenX Software Ltd. |
| Initial release | February 21, 2008 (2.4.4)[1] |
| Stable release |
2.8.11 (August 7, 2013) [±] |
| Preview release | None [±] |
| Written in | PHP |
| Operating system | Cross-platform |
| Available in | Multi-lingual |
| Type |
Ad server software Content management system |
| License(s) | GNU General Public License v2.0 (free edition) |
| Website |
OpenX.com opensource.be/openx |
OpenX is open-source advertisement server software. The software has undergone numerous changes in name and direction over the years. Direct downloads of the free open-source version OpenX Source from developer OpenX Software Ltd. are limited. You can find the latest version on the OpenX site. Former developer Wim Godden (2000–2002) is also offering direct download links to OpenX Source (and other earlier versions) up to version 2.8.9[2], which was released on May 9, 2012.[3] A free hosted commercial version called OpenX OnRamp and a fee-based commercial Enterprise edition also exist.
Product history
OpenX began as phpAds, created by Tobias Ratschiller in early 1999.[4][5][6] However, by 2000 Ratschiller didn't have the time to support the phpAds project, and programmer Wim Godden decided to fork the project as phpAdsNew, expanding the project with new features in the process.[6][5][7] Godden and programmer Niels Leenheer — who joined the team in January 2001 — hoped the "New" moniker would be temporary, lasting only until Ratschiller could update the phpAds website. Unfortunately, this only happened years later, after the name phpAdsNew was too well established to be changed.[6]
During the time period between 2001 and 2002, new features new features were added and existing ones improved. After the release of version 1.9, a completely revised version 2.0 was finally released on September 29, 2004, led by Niels Leenheer.[6] Developer Scott Switzer began working on the project then, with hopes of updating the content for a version 2.1 release. This, however, didn't happen; rather, the code ended up being modified for employer Unanimus and released as "MaxMediaManager."[6] The software was taken back to the open source community eventually, culminating in phpAdsNew, phpPgAds and MaxMediaManager becoming "OpenAds" in late 2006. phpAdsNew became OpenAds version 2.0 and MaxMediaManager transitioned to version 2.3.[8][6]
When version 2.4.4 was released on February 21, 2008, OpenAds was once again rebranded under a new name: OpenX.[1]
In 2011, OpenX Software disabled direct downloads of the free open-source version. Former developer Wim Godden subsequently made all GPL versions from phpAds 1.2.0 to OpenX 2.8.9 available.[2] Since then, downloads of OpenX Source have been re-enabled, though only for the latest version.[9] Older versions can still be found via Godden's download page.
Features
The main features of the free OpenX Source version include[10]:
- configurable targeting options
- video and interactive ad support
- frequency capping
- ad, revenue, and conversion reporting
- multiple pricing models
- secure login
- inventory management
- priority and parameter management
- extensible
Hardware/software requirements
Installation requirements for installing the open-source OpenX Source include:
- PHP 5.1.4 or greater
- MySQL 4.1 or greater or PostgreSQL 8.2 or greater
Consult the administrator guide for more information.
Videos, screenshots, and other media
- Videos for the commercial OpenX Enterprise can be found on the commercial site.
- Screenshots of OpenX Source can be found on Softpedia.
- A demo of OpenX is available on Softaculous. Login information is at the right.
- Documentation for OpenX Source can be found here.
Entities using OpenX Source
Further reading
External links
- OpenX on Ohloh
- OpenX on GitHub
- OpenX on SourceForge (deprecated)
- OpenX commercial site
- OpenX blog
- Downloads of older versions
References
- ↑ 1.0 1.1 George, Oliver (21 February 2008). "OpenX update available including 6 improved language files". OpenX Software Ltd.. http://blog.openx.org/02/openx-update-available-including-6-improved-language-files/. Retrieved 10 January 2013.
- ↑ 2.0 2.1 "phpAds / phpAdsNew / OpenAds / OpenXTM downloads". Wim Godden. http://www.opensource.be/openx/. Retrieved 10 January 2013.
- ↑ Nutting, Chris (9 May 2012). "OpenX Source 2.8.9 Security Release". OpenX Software Ltd.. http://blog.openx.org/05/openx-source-289-security-release/. Retrieved 10 January 2013.
- ↑ Ratschiller, Tobias (6 March 1999). "[PHP3] phpAds". grokbase.com. http://grokbase.com/p/php/php-version3/9936m0s281/php3-phpads. Retrieved 23 January 2013.
- ↑ 5.0 5.1 Leenheer, Niels. "phpAdsNew / README". GitHub. https://github.com/yabba/phpAdsNew/blob/master/README. Retrieved 23 January 2013.
- ↑ 6.0 6.1 6.2 6.3 6.4 6.5 Leenheer, Niels (19 February 2008). "openads becomes openx". Niels Leenheer. http://rakaz.nl/2008/02/openads-becomes-openx.html. Retrieved 23 January 2013.
- ↑ Godden, Wim. "Wim Godden's professional blog > About me". Wim Godden. http://techblog.wimgodden.be/about-me/. Retrieved 23 Janaury 2013.
- ↑ bdude (27 December 2006). "Openads?". AdminFusion. http://www.adminfusion.com/forums//archive/index.php/t-13664.html. Retrieved 23 January 2013.
- ↑ "Download OpenX Source". OpenX Software Ltd. http://www.openx.com/products/source-download. Retrieved 23 January 2013.
- ↑ "OpenX Source - Customize your Code". OpenX Software Ltd. http://www.openx.com/publisher/open-source-ad-server#productSection1. Retrieved 10 January 2013.
